January 2010
7 posts
Are Super Bowl Ads Still Worth It? →
An article I wrote about Super Bowl commercials. With 30 second spots costing a reported $2.5 million this year, some brands are deciding to spend the money elsewhere. Others are simply getting creative. I still think Super Bowl commercials are relevant and can be highly effective, but for how much longer will that be true?
The NFL's Super Situation (VaynerMedia Blog) →
An article I wrote yesterday about the NFL playoffs, the four Super Bowl scenarios, and the stories involved.
Social Media Report Card - Steve Nash →
My latest article for SportsNetworker.com, focusing on Steve Nash’s social media presence. Enjoy!