To be completely transparent, VaynerMedia, the company I work for, is an investor in DailyBooth.
First, if you don’t know about the social network DailyBooth, here’s a brief description:
You can also follow and be followed, as well as comment (text or picture) on other users’ photos and even @reply them. Twitter with photos, some might say.
I took my first photo on September 16th. For the first few months, I had fun with it, but sometimes struggled with ideas and consistency. There was nothing ‘daily’ about my boothing. However, lately, I’ve become more active (thanks in part to a little competition with my friend, Ben Rabicoff), and I’m quite obsessed.
DailyBooth can be an unbelievable tool for brands, personal and consumer. First, it’s about as transparent & authentic a platform as any. You produce content by taking photos; that’s tough to fake/have someone else do for you. Second, the platform is built around interaction. The idea isn’t that you simply take photos, but that you take photos that inspire others to take photos in response.
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Quick story : Yesterday, I uploaded a photo featuring one of my favorite new shirts:
The caption read, “S is for…” At first, I got a few fun comments, mainly people throwing out fun words that start with ‘S.’ Then, a user named OHAICALLUM responded with a picture of his own:
And another:
Then NemmyNoo added this:
And then, TreesHaveFeelings asked where he could find one of those shirts.
So, I posted a photo of my American Apparel t-shirt, two other people replied with shirts of their own, and another person even asked where he could find the shirt! Why did I not get paid for this?!
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See where this is headed? Brands - personal and consumer - have an insane opportunity to get involved with DailyBooth, and this is just one example of how.
Follow me on DB!
