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Last week, Revision3 VP of Programming/Production Ryan Vance wrote an open letter to Conan O’Brien, inviting him to take his show online and join the Revision3 network. Later that day, Revision3 CEO Jim Louderback confirmed that the letter was serious, so serious that Louderback is willing to give O’brien a nice stake in the company if he decides to come over. Do I think he will? No. Do I think he should? Without a doubt.
In case you didn’t get the memo, the Internet is pretty freaking big. Not only is it big, but it’s far less restrictive than television. Plus, Conan has found a lot of support in the recent weeks from fans on the Internet, and if decided to make the leap, he could capitalize on that wave of support.
In my opinion, it makes perfect sense for Conan to take his show online. Sure, the money wouldn’t be as great, but he just got paid a crapton from NBC to leave. He would have the chance to revolutionize online television, and to go down in history for something truly amazing. Remember, like Gary V. says, legacy is greater than currency.
That being said, should Conan go with Rev3? Probably not. Should he make the leap to online television, it makes more sense to go solo. He will have the chance to sell his own sponsorship, and in the end, answer to no one without Rev3. I love what Rev3 is doing for online television, but Conan would be better off on his own.
But what do you think? Should Conan make the leap to Internet television? If Conan decides to go online, is it the right choice to go with Rev3? Or does he go solo?

Last week, Revision3 VP of Programming/Production Ryan Vance wrote an open letter to Conan O’Brien, inviting him to take his show online and join the Revision3 network. Later that day, Revision3 CEO Jim Louderback confirmed that the letter was serious, so serious that Louderback is willing to give O’brien a nice stake in the company if he decides to come over. Do I think he will? No. Do I think he should? Without a doubt.

In case you didn’t get the memo, the Internet is pretty freaking big. Not only is it big, but it’s far less restrictive than television. Plus, Conan has found a lot of support in the recent weeks from fans on the Internet, and if decided to make the leap, he could capitalize on that wave of support.

In my opinion, it makes perfect sense for Conan to take his show online. Sure, the money wouldn’t be as great, but he just got paid a crapton from NBC to leave. He would have the chance to revolutionize online television, and to go down in history for something truly amazing. Remember, like Gary V. says, legacy is greater than currency.

That being said, should Conan go with Rev3? Probably not. Should he make the leap to online television, it makes more sense to go solo. He will have the chance to sell his own sponsorship, and in the end, answer to no one without Rev3. I love what Rev3 is doing for online television, but Conan would be better off on his own.

But what do you think? Should Conan make the leap to Internet television? If Conan decides to go online, is it the right choice to go with Rev3? Or does he go solo?

POSTED Jan 25 2010 @ 6:41
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